“My website wasn’t keeping up with my business: it was more or less the same design I had started out with, and it had accumulated a lot more pages and complexity. The design was unremarkable and the content organization was chaotic.

I had talked with a few designers in the year or two prior to working with Sara, but none seemed to really resonate enough to make the project a priority. Once Sara reached out and demonstrated that she knew my space and had familiarized herself with my work and my brand, I was pretty much sold.

Sara demonstrated a keen eye for the brand particulars: the fact that, in my case for example, there could be a certain amount of whimsy and playfulness comfortably alongside heavy credibility and expertise.