Unicorn Designer Studio | Professional Websites & BrandingUnicorn Designer Studio | Professional Websites & BrandingBranding & Website
Founder & Chief Tech Humanist, KO Insights
Speaker
Author
Consultant
What challenges were you facing before partnering with Sara?
My website wasn’t keeping up with my business: it was more or less the same design I had started out with, and it had accumulated a lot more pages and complexity. The design was unremarkable and the content organization was chaotic.
I had talked with a few designers in the year or two prior to working with Sara, but none seemed to really resonate enough to make the project a priority. Once Sara reached out and demonstrated that she knew my space and had familiarized herself with my work and my brand, I was pretty much sold.
Sara demonstrated a keen eye for the brand particulars: the fact that, in my case for example, there could be a certain amount of whimsy and playfulness comfortably alongside heavy credibility and expertise. She picked up on elements of my visual brand right away, and that made me confident that she would be able to bring that to life in my brand and website.
How would you describe the experience?
Sara is exceptionally attuned to her relationships with her clients, pays remarkable attention to detail, manages her work projects with discipline and care, and is just a joy to work with.
How do you feel about your new Branding & Website?
I feel like it was captured best by friendly colleagues who said, when they saw it, “that looks SO YOU.”
I see the redesigned, relaunched website as a launchpad and homebase for a series of strategic initiatives, all of which will have a better chance at success because they have a more robust and cohesive starting point.
We’ve arrived at greater strategic clarity, and inbound visitors are more able to navigate to meaningful content right away.
What would you tell a friend about working with Sara?