Branding & Website

Margot Bloomstein

Principal of Appropriate, Inc.

Speaker

Author

Consultant

Margot Bloomstein's Appropriate, Inc Project Banner.

What challenges were you facing before partnering with Sara?

My website felt dated and insufficient for conveying the full breadth of my work.

Before any kind of business investment, I worry that I’m working with the right person. I’m self employed, so every dollar counts.

Inspiration from Margot's gift in "connecting the dots".

Connecting the dots

The intersection between inspirational and tactical

Margot’s sketch style image with two overlapping circles.

Margot’s sketch style

How she brainstorms ideas
in her notebook

Margot Bloomstein name with highlight in the double O.

The human behind the brand

Double “O”

Appropriate, Inc logo icon.
Branding application for professional speaker Margot Bloomstein.

How would you describe the experience?

Sara’s approach to design as problem-solving echoed how I partner with clients through content strategy as well as speaking engagements. We’re always trying to think strategically, and she gets that.

Her design work is sophisticated visually and technically and I knew she’d be able to meet me where I am to help me evolve to where I needed to go.

She brings joy and patience to collaboration.

Scrolling image of the website for professional speaker Margot Bloomstein.

“I loved both the process and the end product!
She made me look like the people I emulate.”

Before & After
Margot Bloomstein's professional speaker website before branding and web design.
Before
After

What would you tell a friend about working with Sara?

“Don't hesitate. You'll learn and gain so much from working with Sara!”